Powers Trend Lab was founded in Fall 2025 at the University of Michigan to support and advance applied and academic research in trend studies.

In our lab, we explore contemporary and historical trends, practice and innovate trend methods, and expand how to think about trends in fields like communication, media studies, sociology, politics, and marketing.

This year, lab students launched a reimagined Culture 101, the University of Michigan-based trend newsletter that was founded in 2025.

For more information, or to join the lab, use the contact feature above.

Logo by Alexis TerBush

Fall 2025 members of Powers Trend Lab include (L-R): Francesca “Frankie” Smith, Chase Evans, Emma Blair, and Corinne Blitz. Not pictured: Ellison Everhart

Fall 2026 members of Powers Trend Lab include: Francesca “Frankie” Smith, Ady Chen, Ashley Turner, Marina Baier, and Katie Soriano